“Success is not something you chase or run after. Success is something you attract.” ~Jim Rohn
So, what is your approach in your Network Marketing Business?
This is a very important question to ask yourself and evaluate if you want to maximize your full potential.
If you want to experience rejection free selling, then you will want to incorporate the Consultative Approachinto your network marketing training.
To succeed with your online business, you will need to be consistent and persistent and understand that it is a PROCESS and NOT a race.
It IS NOT all about pitching and selling..
Attraction Marketing evolved as a way to build relationships based on trust and not about recruit, recruit, recruit or sell, sell, sell…but about people.
You build people and people WILL build the business.
What Is The Consultative Approach In Your Network Marketing Business?
It’s about attracting vs chasing: attracting through valuable information and education and becoming someone of value to your prospects.
It comes from an inner desire to help people find real solutions to their problems. It involves changing your focus from selling your product or service to being a true and trusted solutions provider.
To do that, you need to first understand your customer’s needs.
“What kinds of things are they looking for, thinking about, and concerned about?”
“What are their needs and some problems YOU can solve?”
The biggest mistake sales people make is to present a solution without really understanding their customer’s needs and point of view. When you really understand your customer’s needs, you not only build trust, but you gain the information you need to present a more customized solution.
The best way to uncover your customer’s needs is through meaningful dialogue and asking questions.
Another proponent of the consultative approach is Ann Sieg.
Sieg is one of the pioneers of internet network marketing, and the author of the groundbreaking free report, The 7 Great Lies of Network Marketing
Ann Sieg helps remove the stigma associated with selling. In traditional MLM, we are taught that we’re not selling, it’s all about sharing. This reduces the fear of rejection because sharing sounds much less threatening to people than selling.
The result is that most network marketers aren’t taught how to properly sell.
Ann shows us how to sell in the most effective way and that is NOT through brute force, but through a more subtle strategy.
Again, the starting point is to ask lots of questions and show a genuine interest in learning about people.
Drill down to uncover their core emotional desires. This gives you valuable information and you need that information if you want to provide the proper solution for your prospect. The added bonus is that at the same time, you are building a relationship based on trust.
In The Renegade Network Marketer, Ann Sieg shows us what a professional marketing system looks like, and how most Network Marketing companies don’t provide the proper systems for their members.
You also learn how to use your marketing to attract qualified prospects to you. “A prospect who comes to you is infinitely more qualified than anyone you could ever approach yourself.”
Ann teaches us who we should target and how the best people to go after are the prospects who already have an interest in our business and/or products and are actively searching for information about it.
And finally, you will learn how to attract these people to YOU!
So, now we come back to the Consultative Approach because the best way, actually the only way to do this effectively is for YOU to become a solutions provider.
Regardless of what you are selling, the bottom line is that you are looking to provide solutions to people’s problems and obstacles.
The consultative approach is an effective technique that encourages interaction with a prospect in order to determine a prospect’s challenges and then providing a solution to meet those challenges.
The solution might be YOUR network marketing product, opportunity or possibly an Affiliate product that you believe in.
So, I hope you can see that the Smartest course of action is to incorporate the Consultative approach into YOUR Network marketing business starting today…
The truth is that attraction marketing has become such a sought after method of doing business, that Ann Sieg offers a free report called Attraction Marketer’s Manifesto that shows you what attraction marketing is all about and how to do it properly.
It is a must read for anyone serious about creating a successful online business.
Here’s What To Do Next…
1) Download Ann’s FREE Attraction Marketer’s Manifesto
2) Get Your Free Network Marketing Report! …. The 7 Great Lies of Network Marketing
3) Click Here To Learn More & Find Out How To Attract People Yo YOU!
I hope you got some great value out of this post today! Please leave me a comment down below and let me know what you liked the most.
And don’t forget to share this post with your Twitter and Facebook friends and followers!
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To your success,
Marc@mlmsuccessmentoring.com
Network Marketing Coach
Continuous Learning Advocate
Skype: healthysuccess
(973) 879-1627
Are you looking for a program that offers Top Level Mentorship and a complete training curriculum that will allow YOU to brand YOURSELF and stand out from the crowd.
This is an exclusive invitation to partner with Ann Sieg and The Daily Marketing Coach.
If you’re tired of struggling and you want the fastest track to success and a business that makes you REAL money….
1) Join Us On A Webinar To Learn More About Daily Marketing Coach
2) Just Join Daily Marketing Coach Now And Get Started ( Get the 1st month for just $9.97 )
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I love your opening quote, Marc, it really sets the scene and is so very true. You’ve also made a very valuable point about knowing who your customers are. So many people are trying to sell without having any idea who they are selling to, and are often not getting any takers. Understand your audience first, then create your packages around their needs.
Enjoy the journey.
Mandy
Mandy Allen @ Learn To Blog recently posted..Action Is The Foundation For Success
[Reply]
Marc Reply:
February 20th, 2013 at 11:18 pm
@Mandy Allen @ Learn To Blog,
Hi Mandy,
Thanks for stopping by and leaving a comment…it is greatly appreciated.
I’m so happy that you enjoyed the post… yes, too many Marketers try to be everything to everyone and sell everything to everyone and they wind up “selling nothing to nobody”
It is so important to know your target market and your perfect customer and understand their needs and be able to craft your message to attract the proper audience.
To your success,
Marc
[Reply]
I LOVE the Consultative Approach.. I think I initially learned it from Ann Sieg also. Yeah, I use it in all my consultations.
Multiple streams of income are each when you use the Consultative Approach with prospects… plus it allows you to uncover all their problems, pains and challenges, then offer a solution.
Thanks Marc, this is awesome for people…
Gavin Mountford recently posted..Instant Attraction – How-To Make a Striking IMPACT In 2-Mins or Less…
[Reply]
Marc Reply:
February 20th, 2013 at 11:09 pm
@Gavin Mountford,
Hi Gavin,
Thanks for stopping by and leaving a comment…it is. greatly appreciated.
I don’t see how anyone could choose any other approach. When you believe in adding value and you really care about finding out about your prospect’s pains and challenges so that you can become a solutions provider…it is the best feeling.
Ann Sieg has been a pioneer in this area and is a great person to learn from.
To your continued mastery,
Marc
[Reply]
Hi Marc…

I LOVE the new title of your blog! You have a couple of good resourses here. You always have something interesting to offer your readers! Hoping all is going good for you and gladd to see you around a little bit more
Lesly Federici recently posted..Start Somewhere
[Reply]
Marc Reply:
February 18th, 2013 at 12:06 pm
@Lesly Federici,
Hi Lesly,
Thanks for stopping by and leaving a comment…
Good to be getting back in the swing of things. I definitely always try to offer something that my readers can benefit from.
It is very important for us to become solution providers so that we can help others from what we have learned.
To your continued success,
Marc
[Reply]
Hi Marc!
Yeah love it “the consultative approach!”
It says…. expertise!
It says….experience!
It says… authority!
Yup – love that!
Thanks!
~Robin~
Robin J Emdon recently posted..The REAL Maths of Network Marketing Exposed – The Diamond in the Rough!
[Reply]
Marc Reply:
January 27th, 2013 at 7:05 pm
@Robin J Emdon,
Hi Robin,
Thanks for dropping by and leaving a comment.
I would love to see more and more people online using the Consultative selling approach. It would serve them well rather than just pitching their opportunities.
It is time for them to become Solutions Providers…
To your continued success,
Marc
[Reply]