With its 500 million members, Facebook has been marketing a must. But when you look closely, very few companies are able to effectively use Facebook. One trend that you are constantly observing the occupation to increase the number of his fans. This may be a popular strategy, but it is not necessarily very good. Similar to how SEO is more than just the rankings, web marketing on Facebook will also require companies to plan a strategy to encourage fans to stay long term.
It’;s easy to get followers. For example, competitions and offers of gifts can help you reach your destination number in a week or even a few days. But there must be a reward to encourage fans to visit your site permanently. Offering gifts is a regular, but it all comes down to consumer participation. After campaigning for the fans, here are some examples you may want to follow.
The Starbucks Experience
Anyone who has studied marketing management has probably heard of “the Starbucks Experience.” It is the element that drove Starbucks world domination. Although its main product is coffee, people go to the cafe for its atmosphere and relaxation. The atmosphere is suitable for many activities including reading, surfing the web, and bonding with friends.
The company has taken “Starbucks Experience” to a new level on the Internet. Instead of a hard sell, but has started talks with customers. They speak to people, not them. As a result, customers react to the “right” way.
If there’s one thing they have done well, is the fact that they got people to talk about their favorite drinks. So that their members have not only given the opportunity to present their opinions on Starbucks, had the opportunity to interact with others and compare your preferences. Above all, he made people want to go to a bar for a drink.
Restaurant and Retail Store Strategies
As mentioned above, it is important to maintain the interest of its online community. In addition to holding the competition, could be a good idea to give the “fans on Facebook” discounts and gift cards. Members should be encouraged to participate in the discussion itself. For example, can receive these gifts when share vacation stories are somehow related to your business. Keep things interesting by making the rewards program and unexpected gifts. The organization of competitions for major holidays like Christmas and New Year. And above all, keep your updated page, members know they are very serious about web marketing.
About Marc Korn
Marc Korn is an advocate of continuous learning. Success online and in the offline world is all about training and learning from the experts.... throughout history the common denominator among successful people has been continuing education.Marc is passionate about Network Marketing and helping others.He has learned that Network Marketing is not about recruit, recruit, recruit or sell, sell, sell...but about people.The most gratifying way to achieve success is to help others become successful first.Marc enjoys introducing people to systems and opportunities that will help them to earn additional income working from home.There is no reason why you need to learn it all by yourself. Join Marc and his Tribe mates to see how they can help you.